What Are The Top Features Of Salesforce Lightning?

26% increase in the win rates, 36% boost in the CRM sales productivity and a 30% increase in revenue- that’s what managed Salesforce can do for you. Now, with the addition of lightning experience in the CRM, the productivity can further be enhanced for the users.

Introduced in Dreamforce 2015, Lightning experience is not just another skin on top of Salesforce, it is specially designed to change the way we bring CRM into use and to give users a unified experience across all devices.

Why Lightning? A focus on productivity has been the driving force behind Lightning and its current success. A lot of specific features of Lightning have been listed below in the article and is conceptualized for your better understanding. If you are confused about whether you should purchase lightning or not, this will help you.

Lightning voice for Salesforce is a distinct and advanced feature for business people. It associates business with the clients and prospects faster than ever before. As Lightning voice feature empowers voice calls to be made directly within the sales cloud, keeping in touch with the prospects has become easier and accessible. No matter where you are using the virtues of the Salesforce cloud, your phone is in sync with it and so are your calls. You can make and receive calls with ease while keeping track of your work within the Salesforce.

Salesforce Lightning App-Builder

You don’t have to be an expert coder to build apps in the lightning framework. Lightning gives you the accessibility of building your own apps with just a few clicks in the right place. It provides three types of a Lightning builder named pre-built components, components from the Lightning exchange and custom components from its Salesforce Partners. With these components, you can spin up mobile or computer components, customize apps and pages, and create a personalized Lightning experience for you and your users.

Salesforce Lightning Assistant

Finally, we have the Assistant on our list. This amazing features summaries a to-do list based on the changing parameter of your records in Salesforce.

As you can see in the screenshot, the Salesforce Lightning Homepage Assistant provides the insights, helpful tips and progress deals in your CRM. For example, if there is no task associated with the open opportunity, Assistant will alert you about it and many other relevant information that requires immediate action.

The Assistant is getting smarter with every release, so check it out and see how you can put it to use.

Some other important features of Salesforce Lightning includes:

• Updated features for faster selling
• Easy sync with Outlook
• Lightning snap-ins
• Customer Community 
• Latest edition with updated technology
• Activity timeline customization
• Automated account field
• Page layout for workspace
• Einstein prediction builder and lead scoring
• Path component to indicate and mark trough all the business process
• Kanban to visually view the status of your records for most of the objects.

Salesforce Lightning Vs Salesforce Classic

Features Not Supported In Lightning

As much as we understand the value-added benefits Salesforce Lightning brings to us, we should also not ignore the features that it might not be supported in this framework. To obtain the most out of Salesforce, here are the features that are not supported in Lightning experience but will work just right in the classic environment.

• Custom buttons that use a JavaScript content source aren’t supported in the Lightning Experience. Although, you can replace some of the functions by using tools such as process builder, visual workflow, etc.
• Many apps from the AppExchange are not be supported in the lightning. If they are supported, you'll see a Lightning Ready sash appear next to the app.

Conclusion

Salesforce Lightning offers a new level of customization, personalization and engaging opportunities for your business. In fact, it drives businesses to new levels of user efficiency with new features like Activity Feed, Opportunity Board, and customizable dashboards versus just a large database for tracking contact information earlier.

So why wait? Every release brings something new to the market. Let's see what winter release will add to the existing Salesforce Lightning. For now, you can switch from your classic Salesforce and enter an all-new world of opportunities and provide your customers with unparalleled customer experience.