How Salesforce® and AI is Helping to Boost Revenue for BFSI Industry Part II?

“The key is when a customer walks away, thinking ‘Wow, I love doing business with them, and I want to tell others about the experience.’ That when you step a ladder of success!

What is helping the organizations win the hearts of their customers? What is the main factor behind advanced customer satisfaction approaches? As promised, we are back with part II of our blog How Salesforce and AI is helping to boost revenue for BFSI Industry Part I to upgrade the existing knowledge and answer your daunting questions. Stay hooked! Here’s some more amazing task accomplished by the AI based Salesforce implementation for the BFSI industry!

Is AI adding to the advanced marketing strategy?

According to the recent AI based marketing, it is not just the cross-selling and up-selling, AI enabled financial corporations can get ease in their campaign management. It can leverage extensive support in updating which campaign will work the best at the given time. Hence, saving on the time and cost while maximizing revenue at the backend.

AI’s ability to derive meaningful insights from multiple data source is the key to making great offerings to the customers and add to the marketing funnel. In other words, it is not just the physical presence but the digital presence too can help the bank deepen their relationship with the customers, strengthen their communication and provide a relevant solution to them.

Empower relationship manager for smart decisions!

AI bases Salesforce can help relationship manager to make informed decision leveraging great customer loyalty. For example, when a relationship manager pushes a campaign he isn’t very sure about its reach but AI based Salesforce, on the other hand, manages lead at its own disposal. It automatically scores the quality of leadership on the basis of prior interaction, combining the existing knowledge of the customer for maximum output.

Furthermore, it also empowers the relationship manager to maximize every selling opportunity by tracking down potential sales beforehand. For example, it can track down highlights from the prospects when the leads are either unresponsive, when deals are likely or unlikely to be closed or when the particular campaign is doing well in the market. AI-based Salesforce keeps a track of each detail to recommend the best next step for your finances.

Not just maximizing sale, it also saves the time of the relationship manager from manually filling of each customer data. Doing so helps the manager in the following ways:

-    Saving the productive hours

-    No room for manual error

-    The accuracy of the data

-    Easy availability of the data

-    Improves the reliability of your Salesforce

-    Provides a quick insight into your data

-    Ease of engaging with your prospects

Make it or break it, AI will still be your supporting hand to make faster, smarter and informed decisions

By now, you must have got a clear idea about how and why AI based Salesforce empowers not just the technological forte but it is an added benefit for the banking team as well. The final and the most important factor of AI implementation is just ahead- Customer satisfaction. Keep reading to learn about it in detail   

Salesforce for Customers- Happy clients for happier business!

AI-based Salesforce isn’t just a factor of innovation but the streamlined strategy for customer satisfaction at each level of financial deployment. Right from enhancing the banking experience to providing easy solutions- AI is a smart way of dealing with smarter clients.  As far as technology and decision making is considered, it is understood. But how about boosting Customer satisfaction?

-    Providing real-time answers

-    Resolving client queries

-    Breaking down the complex combinations of attributes

-    Digital solutions

-    Paper-free work disposal

-    No risk of misleading data

-    100% accuracy

With AI based Salesforce taking care of the basic services and anticipating potential revenue, bank employees get full support in performing value-added customer activities leading to greater customer understanding. Recommending right content at the right platform to the right audience at the right time!

Paving way for the smarter world!

There isn’t any point to counter the necessity AI based Salesforce brings with itself. Just to brush up your knowledge and to highlight the key takeaways of this blog, we bring to you the following:

-    Email prediction is easier with AI-based Salesforce (how good can the particular campaign do in the market)

-    Save time for updating customer scores

-    Unify data across numerous platforms

-    Ease of contacting the hottest lead first

-    An insight into the customer data

-    Suggest steps for engaging with the customers better

-    Improving accuracy and productivity

-    Caters to client satisfaction

-    Helps to maximize revenue

Wrapping it up

No surprise in saying, good preparation for large projects is the key to success. The same principle applies to the preparation of the BFSI industry in implementing AI based salesforce that caters 360-degree success. Right from minimizing efforts and maximizing output to synchronizing each and every detail of your organization to this CRM- you have come a long way. What follows next?